Key Takeaways
- It was September 2016 that the public was first made aware of Galfond’s plans; It was another two years for that dream to start to take shape.
- After two months of operation, there was lots to celebrate but lingering concerns.
- By September, coming out of the doldrums of summer, and with Galfond actively promoting the site, traffic started to rebuild.
- It got a huge boost in late November when the site rethought how it approached player loyalty.
- Earlier this month, it hit a new high with a string of big promotions to coincide with the Phil Galfond challenge.
- Today, one year since opening to the public for real money, the site undoubtedly has a very long way to go.
It was September 2016 when the public was first made aware that Phil Galfond, high-stakes poker professional and founder of the Run it Once training site, wanted to launch his own real money online poker room.
“A poker site should believe in fairness,” Galfond said on his Run It Once site, some three and a half years ago. “Not fairness for the sake of public image and profits, but fairness for fairness’s sake.”
It was another two years for that dream to start to take shape publicly. In September 2018, beta testers had their first look at the software. It was then another four-month wait for things to progress towards a public launch.
