Key Takeaways
- The month of football action is the biggest event for bookmakers all year, and almost all online poker rooms—most of which also have sportsbooks—are pulling out every trick in the promotional book to bring players to the tables.
- PRO provides a guide to online poker’s promotional efforts for Euro 2016.
The UEFA Euro 2016 is finally upon us. Action gets underway at 3pm Eastern Time, when hosts France kick off the first match against Romania. Three weeks of group stages conclude on June 22, followed by a bracket stage of 16 teams. The semi-finals are scheduled on July 6 and 7, with the final on July 10.
The month of football action is the biggest event for bookmakers all year, and almost all online poker rooms—most of which also have sportsbooks—are pulling out every trick in the promotional book to bring players to the tables.
