The PokerStars Live Rebranding: New Jersey, Bahamas, and a Look Ahead to London The PokerStars Live Rebranding: New Jersey, Bahamas, and a Look Ahead to London
Key Takeaways
  • The first Festival and Championship events are now complete.
  • While both were a success in many ways, attendance was low.
  • Festival London starts next week and measuring performance will be critical.

The next major test of PokerStars’ ambitious overhaul of its global live tour will get underway next week with the first ever PokerStars Festival on European soil.