Online Poker Growth: An Interview with Elad Nir, VP Marketing and Head of 888poker Online Poker Growth: An Interview with Elad Nir, VP Marketing and Head of 888poker
Key Takeaways
  • Online poker and igaming provider 888 Holdings posted impressive financial results last month for the first half of 2020.
  • “Our strategy at 888poker was always to provide our players with a unique entertainment experience coupled with engaging promotions.”
  • With the new 888poker app, we took that player-centric philosophy and integrated it throughout the platform.”
  • “888poker is on a strong growth trajectory and we have a very specific road map to make sure the business stays on track.”

Online poker and igaming provider 888 Holdings posted impressive financial results last month for the first half of 2020.

Like other online gaming companies, 888 saw a surge in player interest in online poker that coincided with the onset of the coronavirus pandemic. Online poker revenue reached its highest level ($36.1 million) in three years.

Following the success achieved in H1 2020, Poker Industry PRO was sat down with 888 Holding’s VP of Marketing and Head of 888poker Elad Nir to dive deeper into what we can expect in the future from 888.