Since Somerville's partnership with Twitch began in October 2014, he has produced approximately 1800 hours of live streaming content on the platform culminating in almost 27 million channel visits and totaling more than 747 million minutes of poker content served.

A healthy online poker ecosystem depends on the constant flow of new deposits. With a finite lifespan for average players, and as their interest in online poker wanes or other priorities emerge, constantly attracting new players to the game is vital.