GQ France Online Poker "Exposé" Adds Street Cred to a Declining Market GQ France Online Poker "Exposé" Adds Street Cred to a Declining Market
Key Takeaways
  • The magazine is one of the largest men’s magazines in the country, with a print readership of over 300k.
  • Mass-multitabling “sharks” manage “to play up to 25 tables at a time” and ascribes their success to the unfair use of “trackers.”
  • Several online pros are interviewed, and their lifestyles briefly exposed.
  • Paradoxically, the article’s somewhat negative depiction of online poker may encourage more young men to give the game a chance.

The September edition of GQ magazine in France contains a major feature story about the world of French online poker.

Welcome to a world where the 85% of losers produce the fortunes of the 15% of winners. The magazine is one of the largest men’s magazines in the country, with a print readership of over 300k—plus 12m pageviews a month online. Most of these readers are in the target market for online poker operators, so Anna Topoloff’s exposé style article could by itself influence attitudes to online poker and, ultimately, traffic numbers.