Key Takeaways
- The global cash game market has lost some ground this week, down slightly less than 0.5%, but traffic is holding up well.
- The top three dot-com market poker rooms have all dipped, so the strength is elsewhere. France, Spain and Canada have outperformed, and the middle ranking rooms in the global market have also seen gains on the week.
- Many of the January promotions, and those so far announced for February, have targeted recreational, or low volume players. This may be having the effect of securing online poker revenues in terms of revenues per active player while dispensing with the mini-traffic booms which have been seen in the past when marketing money was spent on incentivizing high volume players to increase their hours at the tables.
The global cash game market has lost some ground this week, down slightly less than 0.5%, but traffic is holding up well.
The top three dot-com market poker rooms have all dipped, so the strength is elsewhere. France, Spain and Canada have outperformed, and the middle ranking rooms in the global market have also seen gains on the week.
Many of the January promotions, and those so far announced for February, have targeted recreational, or low volume players. This may be having the effect of securing online poker revenues in terms of revenues per active player while dispensing with the mini-traffic booms which have been seen in the past when marketing money was spent on incentivizing high volume players to increase their hours at the tables.
