Marketing Insight
Key Takeaways
  • Low buy-in tournament series are the flavor of the month, but that doesn’t necessarily mean small prize pools.
  • PokerStars is putting more marketing muscle into China and its play money business, which should now be generating noteworthy revenues.

Low buy-in tournament series are the flavor of the month, but that doesn’t necessarily mean small prize pools.

PokerStars is putting more marketing muscle into China and its play money business, which should now be generating noteworthy revenues.