Marketing Insight

Retroactive changes to PokerStars’ affiliate agreements show the declining influence of the marketing channel.

Key Takeaways

New Jersey players are being tempted with sit and go leaderboard promotions, and prizes including free entries to live events at the Borgata Casino.
PokerStars’ retroactive changes to its affiliate agreement, which reduce the period of revenue sharing to two years, represent a major change in its new player marketing strategy.
888 has added Akira “Clutch Hero” Ohyama to its team of pros.

New Jersey players are being tempted with sit and go leaderboard promotions, and prizes including free entries to live events at the Borgata Casino.

21+ in OH. Please play responsibly. For help, call the Ohio Problem Gambling Helpline at 1-800-589-9966 or 1-800-GAMBLER.

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Jocelyn Wood, Editor Joss is a graduate in English from the University of Birmingham and has a Master’s Degree in Organisational Development from the University of Manchester. His career path has taken him from the British Army, through business & finance to seven years as a successful professional poker player. His experience of the European Union, law, accounting, finance, regulation and online poker provide the basis for his insights in the PRO specialist categories of Industry and Law & Regulation. As CEO he steered his own company through full Financial Services Authority regulation, and was asked by Morgan Stanley to take their UK mortgage business through the same process. Although British, he lives in Arequipa, Peru, set high in the mountains and surrounded by volcanoes. He is married to a Peruvian and has three children.

Article published on May 07, 2015.

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