Key Takeaways
- The recently issued broadcast schedule for the WSOP Main Event on ESPN is likely to prompt more marketing activity, especially at the New Jersey, Nevada and Delaware regulated poker rooms.
- Caesars Interactive Entertainment (CIE) has struck a deal to use Income Access software to manage its US affiliate marketing activities.
- PKR has launched an interesting promotion which contains the trending marketing characteristic of being designed to give recreational players an improved chance of winning prizes through a randomized distribution system.
The recently issued broadcast schedule for the WSOP Main Event on ESPN is likely to prompt more marketing activity, especially at the New Jersey, Nevada and Delaware regulated poker rooms.
