Traffic Insight
Key Takeaways
  • Global cash game traffic increased by 1.8% overall.
  • Full Tilt had a great surge over the last few days with the launch of its new Players Club VIP program.
  • The top five slot looks likely to go to whichever operator makes the best recovery from the summer slowdown.

This week brought a welcome sigh of relief as eight of the top ten operators saw gains. Global cash game traffic increased by 1.8% overall.

Full Tilt traffic numbers showed a great surge over the last few days with the launch of its new Players Club VIP program. It has returned to the top ten (albeit in tenth place), as the new program seems to have spurred extra play at the cash game tables. However, a large part of the improvement is the result of the statistics recovering after the new lobby prevented accurate monitoring of cash game traffic.