Poker Insight

New Jersey

New Jersey online poker players will soon get at least one more online poker site to choose from—Amaya was approved last week to bring PokerStars and Full Tilt to the largest regulated online poker market in the United States.

There are no details yet on when they expect to launch, or what their plans are for their two brands. However, expect an aggressive marketing launch that will aim to both grow the market, and grab a substantial share from the incumbents.

One thing we do know—when it launches, it will be sporting the new seal of approval from the New Jersey Division of Gaming Enforcement. All regulated sites must now show the new mark on their websites so consumers can easily identify white-listed igaming operators.