Industry Insight

Amaya

Amaya’s receipt of a New Jersey transactional waiver allowing it to launch PokerStars and Full Tilt brands in the Garden State has generated a level of industry excitement not seen since the first igaming sites came online two years ago.

“It’s huge for Atlantic City because PokerStars’ plans are to promote Atlantic City along with its iGaming platform,” said State Senator Ray Lesniak.

“The other operators are just promoting iGaming. PokerStars will bring attractions to Atlantic City, concerts to promote their brand, and maybe even live poker tournaments after an Internet elimination round,” he stated. “The potential is unlimited because they have the gravitas to have a substantial impact.”

Amaya has partnered with the Resorts Casino for its license application.

“We are confident that the partnership with PokerStars will boost our online gaming activities and help us emerge as the leader in New Jersey’s poker market,” said Mark Giannantonio, President and CEO of the Resorts Casino.

“With PokerStars approved for licensed online gaming, our players will have the opportunity to experience real-money poker games from the world’s number one poker website.”