Traffic Insight
Key Takeaways
  • With a solid increase of 4.4% in global cash game traffic, the market has shrugged off a weak September.
  • Every market for which cash game traffic is reported has seen an increase except for Sweden.
  • Even though some of the top poker rooms have seen double digit gains, the global cash game rankings remain unaltered.

With a solid increase of 4.4% in global cash game traffic, the market has shrugged off a weak September. Every market with the exception of Sweden has seen cash game traffic increase.

Partypoker’s announcement that it will shortly be making changes that will make it virtually impossible to use database driven Head Up Displays (HUD) should focus attention on its cash game traffic once the changes are implemented.

The likelihood is that at least a small proportion of partypoker’s high volume players will head for other poker rooms where they can still use their HUDs. The effect of the recent changes which Full Tilt made, in a similar attempt to protect weaker players, indicates that partypoker traffic may take a significant hit.