Traffic Insight

With a solid increase of 4.4% in global cash game traffic, the market has shrugged off a weak September. Every market with the exception of Sweden has seen cash game traffic increase.

Partypoker’s announcement that it will shortly be making changes that will make it virtually impossible to use database driven Head Up Displays (HUD) should focus attention on its cash game traffic once the changes are implemented.

The likelihood is that at least a small proportion of partypoker’s high volume players will head for other poker rooms where they can still use their HUDs. The effect of the recent changes which Full Tilt made, in a similar attempt to protect weaker players, indicates that partypoker traffic may take a significant hit.