Key Takeaways
- Amaya plans or BetStars marketing push.
- Bwin.party and GVC issue final statements ahead of sale.
- International Federation of Poker seeks investment.
Amaya
Amaya is getting ready to promote its new sports betting brand BetStars with the appointment of creative agency Crispin Porter + Bogusky.
The deal is estimated to be worth around £10 million, although Amaya is expected to spend much more than that on marketing BetStars.
Investors have big expectations for the new business vertical which has a strong cross-over appeal to online poker players, and is expected to secure a significant share of the growing market.
