The Zeitgeist
Key Takeaways
  • Talk of PokerStars returning to the US will dominate the news cycle.
  • Alex Dreyfus and Mediarex have carefully crafted a schedule of events that seeks to maximize exposure for the new Global Poker League.

PokerStars in New Jersey

Over the course of the next few weeks, PokerStars will make its triumphant return to the US when it launches in New Jersey.

From its promotional efforts to attract players new and old, through its soft launch, all the way up to the full opening planned for March 21 and beyond, talk of PokerStars returning to the US will dominate the news cycle.

In addition to the news surrounding the launch, we expect announcements about new live poker events, at least one new sponsored pro signing and innovative promotional campaigns as PokerStars begins building the foundation of its US operations.