Marketing Insight
Key Takeaways
  • 888 launches promotion to compete with PokerStars in New Jersey.
  • PokerStars launches Shark Attack promotion in France.
  • Partypoker is expanding its live tournament program to promote its UK online business with the new “Grand Prix Poker Tour (GPPT) Mini Tour.

New Jersey

The launch of PokerStars in New Jersey is not going to go unchallenged by the incumbent operators.

888poker New Jersey is offering a Spring Fever promotion which is handing out $300,000 in free money. For a month, 888 is running Daily $1,000 freerolls. Players get two free entries and can earn others by making deposits or by achieving extremely simple missions such as earning one status point by playing real money poker.