Key Takeaways
- 888’s new loyalty program, announced at the beginning of the month, is now live.
- Following a successful five-day soft-launch period, PokerStars received technical approval to go live in New Jersey last week and has since become the largest online poker operator in the market.
- In dot-com world, PokerStars announced increases in rake on a variety of its games.
888poker
888’s new loyalty program, announced at the beginning of the month, is now live.
“888poker Club” aims to reward play across all of the group’s verticals under a single loyalty program. The new system moves away from the old system of direct rakeback, replacing it with a mission-based program customized for each player that will evolve over time.
The stated goal of the system is to “reallocate the loyalty budget from the heavy grinders to the masses,” it was stated.
