You might not have noticed, but there is a bit of a football tournament starting tomorrow. For European bookmakers, it is kind of a big deal.
We dedicated a pretty big section of Marketing Insight last week to the topic, and there is a bunch more announcements to add to the list.
MPN is bringing back its Blazing Cannon mini-game game this week, redressed in soccer attire. The flaming poker chip has been replaced with a football on fire, the spaceship theme is now a soccer pitch, and players shoot the cannon at a goal.