Key Takeaways
- Veikkaus has been chosen as the new brand that will unify all of Finland’s state-owned gambling operations.
- This week the Maltese Gaming Authority (formerly the LGA) released its annual report for 2015.
- Another legislative session has ended in the Netherlands without a regulated online gaming bill passing.
Finland
Veikkaus has been chosen as the new brand that will unify all of Finland’s state-owned gambling operations.
It means that Ray.FI, which operates a segregated online poker room alongside other gaming verticals—and horse-racing site Fintoto will come under the existing Veikkaus brand.
New names were considered as well as a rebrand of existing assets, but ultimately the Committee on Economic Policy decided to play it safe and consolidate under one existing name. Veikkaus means simply “betting” in Finnish.
