Marketing Insight

Summer Shift

On July 10, the Euro 2016 tournament will conclude, which means over a dozen football-themed promotions running across the online poker industry will also come to an end.

With the big sporting events over, operators face a quiet period for online poker—traffic generally declines well into August as summer weather draws players away from their computer screens. Most sites wait for renewed interest in September to run big promotions.

However, this summer some operators are looking to capitalize during this lull by keeping players’ attentions on the tables. The biggest, of course, is partypoker’s Summer of Grind, which has pushed the network into the global top five.