Key Takeaways
- This summer some operators are looking to capitalize during the summer lull by keeping players’ attentions on the tables, evident by partypoker’s Summer of Grind and others.
- PokerStars plans vary by jurisdiction, but on dot-com its next million dollar freeroll will take place on July 17. Activity on its regulated sites might provide a hint for how it plans to promote online poker.
- Partypoker and the Playground Poker Club have strengthened ties in a multi-year deal that will see live partypoker events at the Canadian online poker club, and online satellites for all major events in the online poker client.
Summer Shift
On July 10, the Euro 2016 tournament will conclude, which means over a dozen football-themed promotions running across the online poker industry will also come to an end.
With the big sporting events over, operators face a quiet period for online poker—traffic generally declines well into August as summer weather draws players away from their computer screens. Most sites wait for renewed interest in September to run big promotions.
However, this summer some operators are looking to capitalize during this lull by keeping players’ attentions on the tables. The biggest, of course, is partypoker’s Summer of Grind, which has pushed the network into the global top five.
