Key Takeaways
- Last week, PokerStars announced that it has agreed to a multi-year deal to become an official betting sponsor for Formula 1 (F1).
- The deal between Flutter Entertainment, the gambling brand’s parent, and Interregional Sports Group (ISG), a UK-based sports media production company, lasts through 2023.
- Under the agreement, PokerStars will be featured prominently and exclusively during European broadcasts of F1 races, with virtual trackside advertising during race weekends.
- It is not the first time that PokerStars has been associated with F1. Last year, virtual PokerStars signage was featured in some broadcasts of the Belgian Grand Prix.
PokerStars has announced that it has agreed to a multi-year deal to become an official betting sponsor for Formula 1 (F1).
The deal between Flutter Entertainment, the gambling brand’s parent, and Interregional Sports Group (ISG), a UK-based sports media production company, lasts through 2023.
Under the agreement, PokerStars will be featured prominently and exclusively during European broadcasts of F1 races, with virtual trackside advertising during race weekends.
