For the First Time in Five Years, Partypoker US Network Leads the New Jersey Online Poker Market For the First Time in Five Years, Partypoker US Network Leads the New Jersey Online Poker Market
Key Takeaways
  • The trio of the partypoker US Network skins operating under the Borgata license outperformed the competition in New Jersey during the month of September.
  • The Borgata license captured the market lead for the first time since there have been three online poker licensees in the market.
  • Borgata Poker NJ, BetMGM Poker NJ and partypoker NJ combined for just a little over $1 million during September.
  • As a whole, the regulated New Jersey online poker market generated $2.5 million, slightly down on an annual basis.

The trio of the partypoker US Network skins (BetMGM, Borgata and partypoker) operating under the Borgata license outperformed the competition in New Jersey during the month of September.

Online poker revenue figures released by the New Jersey Division of Gaming Enforcement (DGE) show the Borgata license, traditionally the smallest of the three in the state, captured the market lead for the first time in the half a decade.

Borgata Poker NJ, BetMGM Poker NJ and partypoker NJ combined for just over $1 million during September, notching an impressive 28% increase over its August figures. Year-over-year, it is a 31% up, bucking the market trend. It also marks Borgata’s first seven-figure revenue in 2021.

Notably, September was the month when the partypoker US Network hosted its ultra-ambitious WPT Borgata Poker Open Main Event featuring a $1 million guarantee. The marquee event along with various other accompanying promotions must have helped boost figures for the network.