- The 43% increase in cash game traffic resulting from Full Tilt’s Easy Bonus promotion will prove to be temporary. Adjarabet’s Hand Battle, Europe-Bet’s Two Kings, and even the milestone hand promotions from PokerStars produced traffic spikes which abated as soon as the promotion ended.
- Nevertheless, such short term promotions can more than pay for themselves if their impact is calculated effectively.
- These promotions do suggest the characteristics of success in the current marketing climate.
- All of them were simple to understand, the benefits were received by players in a short time span, and they rewarded the entire player ecology—albeit with rewards skewed towards higher volume players.
The 43% increase in cash game traffic resulting from Full Tilt’s Easy Bonus promotion will prove to be temporary. Adjarabet’s Hand Battle, Europe-Bet’s Two Kings, and even the milestone hand promotions from PokerStars produced traffic spikes which abated as soon as the promotion ended.
Nevertheless, such short term promotions can more than pay for themselves if their impact is calculated effectively. The Winamax billion hand promotion promised €100k, and created a huge boost to traffic, generating additional revenues that must have exceeded the promotion cost.
These promotions do suggest the characteristics of success in the current marketing climate. All of them were simple to understand, the benefits were received by players in a short time span, and they rewarded the entire player ecology—albeit with rewards skewed towards higher volume players.
