The Evolution of BLUFF The Evolution of BLUFF
Key Takeaways
  • It has been almost six months since it was announced that BLUFF magazine would be discontinued, and that the company would move to an all-digital format. Armed with a new content plan and a new business model, Vice President of Content and Editor in Chief Lance Bradley has set out to forge a new path for the brand.
  • Poker Industry PRO caught up with Bradley to find out what has changed, and ask him his opinion on poker media and the future of live streaming.

It has been almost six months since it was announced that BLUFF magazine would be discontinued, and that the company would move to an all-digital format. Armed with a new content plan and a new business model, Vice President of Content and Editor in Chief Lance Bradley has set out to forge a new path for the brand.

Poker Industry PRO caught up with Bradley to find out what has changed, and ask him his opinion on poker media and the future of live streaming.