Marketing Insight
Key Takeaways
  • The PokerStars MicroMillions embodies all the marketing power that the operator has acquired from its position as number one in the global online poker industry. The Main Event needs a minimum field of 50,000 players just to make its $1 million guarantee.
  • The summer is the time when sports sponsorship deals are signed for the coming football season, and one of the first which has been arranged is with French operator Winamax.
  • In the UK, the Mansion Group has “announced its own deal to sponsor British premier league side, Bournemouth FC.

The PokerStars MicroMillions embodies all the marketing power that the operator has acquired from its position as number one in the global online poker industry. The Main Event needs a minimum field of 50,000 players just to make its $1 million guarantee.