Baazov’s Plan to Double Amaya Poker Revenues: An Analysis of New and Emerging Markets Baazov’s Plan to Double Amaya Poker Revenues: An Analysis of New and Emerging Markets
Key Takeaways
  • After Amaya issued its summary results for 2014, CEO David Baazov told investors that he planned to double poker revenues in five years.
  • In order to achieve his objective he will need to increase revenues by 14.9% a year on average over the five years. Online poker is believed by many commentators to be in a secular decline, which makes his confident ambition even more dramatic.
  • Marketing and innovation are well within Baazov’s area of control, but new markets he wishes to enter may not fall in with his plans so easily.

After Amaya issued its summary results for 2014, CEO David Baazov told investors that he planned to double poker revenues in five years.

“We are a poker-first business and will build upon and leverage the popularity of our poker brands and our operational excellence to deliver future growth. Our goal is to double the poker sector in the next five years,” said Baazov in the earnings call.