Key Takeaways
- Under the new multi-year content partnership, USA Today will host a “competitive poker-themed destination page, featuring GPI assets and information,” the pair announced.
- The aim is to have the new project live in January 2016, in time for the first Global Poker League.
USA Today Sports Media Group and Global Poker Index announced a new partnership that will see USA Today create a GPI-branded poker portal and become the Official Media Partner of the global Poker League.
Under the new multi-year content partnership, USA Today will host a “competitive poker-themed destination page, featuring GPI assets and information,” the pair announced.
“The Global Poker Index has done more than any other organization to unify poker and to see the possibilities that exist for creating a ‘big league’ atmosphere around play,” said Jason Ford, VP of Sports Marketing for the USA TODAY Sports Media Group.
