Marketing Insight
Key Takeaways
  • The switch in PokerStars’ marketing emphasis towards recreational players is visible in its first announcement about promotions for 2016.
  • Partypoker’s new boxing sports star ambassador Carl Froch was the inspiration behind the new Power Series} of scheduled tournaments.
  • NYX Poker begins a 22 event tournament series} today with $180,000 in guaranteed prize money.

PokerStars

The switch in PokerStars’ marketing emphasis towards recreational players is visible in its first announcement about promotions for 2016.

Following the VIP scheme changes which take place from January 1 next year, VP of Corporate Communications Eric Hollreiser wrote that the poker room would be offering four $1 million freeroll tournaments. In effect, the four $1 million freeroll tournaments that have previously been restricted to Supernova+ VIP status players are being opened up to the whole player base.