Marketing Insight
Key Takeaways
  • Big promotional push from PokerStars with a focus on recreational play.
  • Tournament series get underway in France.
  • 888poker launch new TV ad campaign.
  • New Skybet sponsorship deal with the English Football League.

PokerStars

For the start of 2016, PokerStars has launched a full program of promotions which embody its increased focus on recreational players.

Cash Game Quests offer random cash prizes from $1 to $10,000 for achieving simple missions. The Mega Bonus offers a random bonus for players making deposits. The Bonus prizes range from a $0.50 Spin & Go ticket up to $100,000 in cash.

PokerStars Ambassador Christian Ronaldo headlines a Spin & Go promotion which offers life changing prizes. The special tournaments offer a top prizes of $1 million for an extremely low buy-in of $0.50. The second highest payout offers a supercar of the player’s choice valued at up to $450,000.