Marketing Insight
Key Takeaways
  • 888poker has extended its reach into sports celebrity endorsement with the appointment of Brazilian football star Denílson de Oliveira as its latest online poker ambassador.
  • The Partypoker Grand Prix Poker Tour (GPPT) will for the first time include an online event which offers a guarantee of $500,000 for its $109 buy-in.
  • The tenth anniversary of the PokerStars Sunday Million created the largest online poker prize pool since Black Friday in 2011.

888poker

888poker has extended its reach into sports celebrity endorsement with the appointment of Brazilian football star Denílson de Oliveira as its latest online poker ambassador.

888 has made several relatively high profile marketing moves to capture a larger share of the Brazilian online poker market over the last two years. Since PokerStars has Ronaldo and Neymar Jr} in its celebrity stable, 888poker has tough competition.