Marketing Insight
Key Takeaways
  • The widespread adoption of the recreational player model has had a major impact on the VIP schemes offered by online poker operators.
  • Partypoker} has introduced its own form of lottery SNG.
  • From April 8, Full Tilt is repeating its highly successful Gold Rush promotion.

Player Loyalty Programs

The widespread adoption of the recreational player model has had a major impact on the VIP schemes offered by online poker operators.