Affiliate Marketing in the US Regulated Market: Seven Questions for Chris Grove Affiliate Marketing in the US Regulated Market: Seven Questions for Chris Grove
Key Takeaways
  • “New Jersey has always been a balance between poker and casino. We continue to commit significant resources to poker despite its size relative to casino.”
  • “I’d say operators [today] are far more aware of the impact – positive or negative – that affiliates can have on their brand.”
  • “Ultimately, I think the regulation of sports betting will help online gambling in some states.”

Chris Grove is one of the most well recognized and respected igaming industry strategists in the business. In addition to his expertise on topics such as esports and Daily Fantasy Sports, Grove has more than a decade of experience as an igaming affiliate marketer.