PokerStars Becomes Formula 1 Betting Partner PokerStars Becomes Formula 1 Betting Partner

PokerStars has announced that it has agreed to a multi-year deal to become an official betting sponsor for Formula 1 (F1).

The deal between Flutter Entertainment, the gambling brand’s parent, and Interregional Sports Group (ISG), a UK-based sports media production company, lasts through 2023.

Under the agreement, PokerStars will be featured prominently and exclusively during European broadcasts of F1 races, with virtual trackside advertising during race weekends.