Key Takeaways
- The cross-over appeal between Daily Fantasy Sports (DFS) and poker has led to Draft Kings using two of poker’s hottest marketing celebrities, Dan Bilzerian and Jason Somerville, to promote its games.
- Bilzerian has a huge social media following for his controversial guns, girls and gambling lifestyle and he plays extremely high stakes cash games poker.
- Somerville is a master of the Twitch stream, and his Run It Up show has been the most popular poker stream on Twitch.
The cross-over appeal between Daily Fantasy Sports (DFS) and poker has led to DraftKings using two of poker’s hottest marketing celebrities, Dan Bilzerian and Jason Somerville, to promote its games.
Bilzerian has a huge social media following for his controversial guns, girls and gambling lifestyle and he plays extremely high stakes cash games poker. He has 11.8 million followers on Instagram, perhaps the medium best suited to displaying the visually exciting elements of his antics.
In the Bilzerian promotion, DraftKings will invite four players to share in the outrageous playboy lifestyle, at least for a while.
