Key Takeaways
- The Global Poker League (GPL) announced Tuesday a new strategic partnership with Sina Sports that will see over 400 hours of localized GPL content made available in the Chinese market.
- Under the terms of the agreement, Sina, which bills itself as the “number 1 destination for sports fans in China” with its online platform of sports news, games and live-streamed content, will launch a new dedicated poker channel with a variety of content for the Chinese market.
- “Front and center” of this new channel will be GPL content, it was announced, with the pair working together to provide “unprecedented localized coverage” of GPL events, with over 400 hours of League games and events.
The Global Poker League (GPL) announced Tuesday a new strategic partnership with Sina Sports that will see over 400 hours of localized GPL content made available in the Chinese market.
Under the terms of the agreement, Sina, which bills itself as the “number 1 destination for sports fans in China” with its online platform of sports news, games and live-streamed content, will launch a new dedicated poker channel with a variety of content for the Chinese market.
