CIE Sells Playtika for $4.4 Billion, Retains WSOP
Key Takeaways
  • The management team at Playtika will continue to run the day-to-day operations from its headquarters in Herzliya, Israel.
  • Playtika’s portfolio includes popular titles such as Slotomania, House of Fun and Bingo Blitz, which are among the top-grossing games on Facebook, Google Play and Apple’s App Store.
  • CIE acquired a majority stake in Playtika in 2011 which set the value of the company at the time between $80 million and $90 million.

Caesars Interactive Entertainment, the division of Caesars Entertainment that operates the World Series of Poker, has agreed to sell its free-to-play social games business Playtika for $4.4 billion in cash to a consortium led by one of China’s largest online games companies Shanghai Giant Network Technology.