Affiliates Scramble in Face of UK Crackdown Affiliates Scramble in Face of UK Crackdown
Key Takeaways
  • Operators and affiliates in the UK are making hasty policy changes in the face of increased scrutiny from the UK authorities and mainstream media attention.
  • Reef Media, a leading affiliate platform owned by XL Media, contacted affiliate partners last week to require them to cease all forms of social media, SMS and email promotion in the UK market.
  • Other operators are enacting even stricter policies.

Operators and affiliates in the UK are making hasty policy changes in the face of increased scrutiny from the UK authorities and mainstream media attention.