UniBet Seeks Growth in Estonia
Key Takeaways
  • Poker now represent just 5.6% of the groups revenue, which is dominated by sports (43%) and casino (36%).
  • It joins a short list of regulated online poker operators in the Estonian market, which includes PokerStars, Paf, Triobet and recently relaunched OlyBet.EE.
  • The main highlight of its poker strategy was a successful “in game” promotion, where customers got instant rewards for getting specific hand strengths, the group reports.

Online gaming group Unibet will look to Estonia, where it recently launched a regulated online poker, casino and sports operation, for expansion in 2013, after posting strong growth for the first half of the year.