Key Takeaways
- The Swedish advertising ombudsman has ruled against a Unibet advertisement.
- Two issues were criticized: claims that a $100 offer was “risk free” and claims that Unibet was ““Sweden’s largest gaming store.”
- Complaints were made to the ombudsman by The Gaming Industry Ethical Council (SPER).
- The ombudsman ruled that no gambling promotion could be described as “risk free” because of the risk of developing problem gambling behaviors.
An advertisement in Sweden has been adjudged to have been designed without a due sense of social responsibility.
