William Hill Builds Spanish Presence with Miapuesta Acquisition
Key Takeaways
  • William Hill exercises its option to acquire 100% of Miapuestas.es.
  • The acquisition will take it into the top 3 sports betting operators in Spain.
  • The future of its poker room is less clear, William Hill’s iPoker relationship means it is unlikely to want to continue Miapuesta’s Paradise Poker room on the Spielo G2 network.
  • iPoker.es has very low levels of player liquidity, so even though Will Hill plans to migrate players to its own brand, the room may stay in use for some time.

With the exercise of a contractual option, William Hill has become the owner of Spanish operator Miapuesta.es.

Currently, Miapuesta feeds poker players to a Paradise Poker-branded skin on SPIELO G2’s Spain Poker Network.