Supreme Court Decision Sparks Online Poker Marketing Blitz in India Supreme Court Decision Sparks Online Poker Marketing Blitz in India
Key Takeaways
  • The Supreme Court ruling in August has led to a rash of reports about how the decision is leading to growth in the Indian online poker market.
  • The decision was taken to be indicative that online poker is not subject to India’s gambling laws.
  • Adda52.com has begun a marketing campaign on taxis in Mumbai and Delhi.

The Supreme Court ruling in August has led to a rash of reports about how the decision is leading to growth in the Indian online poker market.

The decision was taken to be indicative that online poker is not subject to India’s gambling laws, even though the Court refused to rule specifically on the issue.

Adda52.com, which claims to be the first Indian online poker site, has begun a marketing campaign on taxis in Mumbai and Delhi. The site says it has already acquired over 600,000 users since it launched in 2011.