Key Takeaways
- The South Australian government has said that it will withdraw a billboard advertisement headlined “Gambling starts with Games.”
- The Interactive Games & Entertainment Association (IGEA) wrote a letter of complaint arguing that the billboard breached the Marketing Communications and Advertising Guidelines.
- The billboard was erected as part of a harm minimization campaign following government concerns that freeplay gambling games encourage gambling.
The South Australian government has said that it will withdraw a billboard advertisement headlined “Gambling starts with Games.” The Interactive Games & Entertainment Association (IGEA) wrote a letter of complaint arguing that the billboard breached the Marketing Communications and Advertising Guidelines.
