PokerStars India Signs Reality TV Sponsorship Deal
Key Takeaways
  • PokerStars India has become the associate sponsor to Indian reality TV show, Bigg Boss, for its thirteenth season.
  • Bigg Boss is the Hindi version of Big Brother, a reality TV show that was first seen in the UK in 2000.
  • Contestants on Bigg Boss will face poker-related challenges throughout their stay in the house.

PokerStars India has become the associate sponsor to Indian reality TV show, Bigg Boss, for its thirteenth season.

Bigg Boss is the Hindi version of Big Brother, a reality TV show that was first seen in the UK in 2000. It launched in India in 2006.

Bigg Boss is centered around Indian celebrities living in a shared house cut off from the outside world. The contestants, or “housemates,” are ejected one at a time via public vote until a winner remains.

It is aired on the COLORS channel, owned by Viacom18. PokerStars India has become its main sponsor.