Key Takeaways
- In a press conference in Stockholm, Sweden, Carlsen and Kindred CCO Rhodri Darch made the announcement.
- Unibet has hopes that the signing of Carlsen helps them tap into the 600 million chess fans around the world.
- In 2018, Unibet become the official betting partner for FIDE in the World Championship match between Fabiano Caruana and Carlsen.
- “Unibet [has] a highly professional and at the same time creative and playful approach to precise execution, which is something I can associate with.”
Chess world champion and Grandmaster Magnus Carlsen has inked a deal with Unibet, The Kindred Group’s global sports betting brand, as a Global Ambassador.
In a press conference in Stockholm, Sweden, held late last week, Carlsen, along with Chief Commercial Officer at Kindred Group Rhodri Darch, made the announcement that the pair would be partnering for the next two years.
Carlsen stated that “there a lot of the same values and interests in sports and related stats” between him and the operator.
