888 Launches Prize Drop Promotion Under New "Sir Prize" Moniker 888 Launches Prize Drop Promotion Under New "Sir Prize" Moniker

888poker has revealed a new marketing promotional campaign “Sir Prize,” riffing of the word surprise, with prizes dropped at random for the next three months at the tables.

888 will give away $1 million during the promotion period across freerolls, prize drops and new depositor bonuses. The new branding is a departure from the “Made to Play” slogan that has been used to celebrate the new Poker 8 software that rolled out globally in 2020.

“When you look at our new platform, the emphasis is really on a fun and engaging poker experience suitable for all poker skill levels,” 888’s Head of Poker Product Moran Fermon told PRO last year. That is something the operator has tried to capitalize on in the months following the launch of the new client.