888 Wants to "Take Back the Game" with New Long-term Strategy and Marketing Push 888 Wants to "Take Back the Game" with New Long-term Strategy and Marketing Push
Key Takeaways
  • Global online poker operator 888 has revealed what it calls a new “long-term strategy” to grow its online poker business, with a major new marketing push that will highlight the “negative elements” of online poker—and point out why 888 is different.
  • The new marketing campaign, dubbed “Taking Back The Game,“seeks to highlight these frustrations under a new hashtag, #Buzzkills, which will “[call] out all these negative elements about online poker” and highlight “the changes that 888poker has made to create a more enjoyable game for a more diverse community of players.”
  • The extensive advertising campaign will include video ads on TV, video-on-demand services and pre-roll ad spots, accompanied by a digital display campaign.

Global online poker operator 888 has revealed what it calls a new “long-term strategy” to grow its online poker business, with a major new marketing push that will highlight the “negative elements” of online poker—and point out why 888 is different.