Partypoker and partycasino’s parent company Entain has inked a deal with Formula 1 team McLaren Racing in a multi-year branding partnership.
The partnership will officially kick off when the partycasino logo will appear on the helmet of McLaren F1 driver Daniel Ricciardo as well as his car in time for the Monaco Grand Prix that takes place at the end of this week.
McLaren Racing is an iconic British motor racing team based at the McLaren Technology Centre in England and is the second most successful Formula One team after Ferrari.
During the pre-pandemic year, 20 Grand Prix events were held in 20 countries making Formula 1 one of the most global and most popular sports. It is estimated that the annual TV audience attracts over 500 million viewers.
“We are immensely proud to be partnering with McLaren Racing, a team who are synonymous with creating thrilling entertainment by constantly innovating and staying at the cutting-edge of technology,” Entain’s CEO Jette Nygaard-Andersen said via press release.