PokerStars “Bakes In” Responsible Gaming Features to Casino Launch PokerStars “Bakes In” Responsible Gaming Features to Casino Launch
Key Takeaways
  • The impending roll out of casino games to the PokerStars dot-com client will be accompanied by new responsible gaming features to mitigate any potential risks.
  • The introduction of the new measures reflects the changes that PokerStars is having to make to deal with a different type of client as the new games are introduced. It also reflects the increased pressure from regulators to take a pro-active attitude to responsible gaming.

The impending roll out of casino games to the PokerStars dot-com client will be accompanied by new responsible gaming features to mitigate any potential risks.

Sports betting and casino games bring a different problem gaming risk profile and so “responsible gaming practices have literally been baked into the development of the product and our approach to marketing and promotion,” according to Jeanne David, Responsible Gaming Manager for the Rational Group.