Ladbrokes Enters Mexican Market via its Sportium Partnership
Key Takeaways
  • Ladbrokes is returning to the Mexican market through Sportium, its joint venture with Spanish operator CIRSA.
  • Sportium has partnered with local operator Casino Life, operated by Digital Gaming Mexico to launch a gambling site offering online casino, bingo, slots and sports betting—the last under the Sportium brand.
  • A statement released by the company said that the online gambling site was authorized by the Mexico’s Ministry of the Interior and that it “meets all legal requirements and measures necessary to ensure a fair and safe gaming environment.”

Ladbrokes is returning to the Mexican market through Sportium, its joint venture with Spanish operator CIRSA.